Recently “Vitalia” implemented Halal standards which now allow the Company to start selling its products in Saudi Arabia, Australia and Mongolia.
This standard is based primarily on the production of safe and proper health products that meet the religious requirements regarding food for Muslim consumers.
Halal is one of the 7 most important trends in the food industry with a potential market of 1.8 Billion Muslims in the world. It opened another export channel to the Vitalia’s network sales.
Vitalia has satisfied the requirements and has received the certification. Now, Vitalia is included in the group of companies that operate in accordance with the principles of Halal in Macedonia.
Thus, the number of export markets that Vitalia reached is 30, mostly in areas that are not traditional destinations for companies – such as the Middle East and Asia.
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